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Resume

Work
Experience

2022 - Present

Associate Director, Marketing & Communications

University of Denver

  • Created campaign messaging guide for $1 billion capital campaign utilized by 5,000+ internal employees

  • Lead the build and launch of The Denver Difference WordPress microsite, 40+ pages within 2 months

  • Established workflow processes leading to a 25% reduction in meetings and increase in capacity

  • Created division accessibility standards resulting in the elimination of 1,700 issues across official websites

  • Supervise and mentor two direct reports, collaborate with 6 internal division teams and 12 campus partner teams

  • Manage official Give, Alumni and campaign websites, consistently auditing over 110 pages for accuracy

    • Initial audit included the elimination of 12 external websites due to security risks and content redundancy

  • Develop and execute data-driven division digital marketing and communications initiatives for all owned media including email marketing, solicitations, social media and Shorthand

    • Strategize and build four narrative impact pieces each month on Shorthand to supplement fundraising outreach efforts

    • Implemented communications calendar to monitor audience segmentation and messaging saturation to optimize engagement, and distribute consistent branding and high-quality messaging across all campaigns

    • Average weekly distribution of 21 social posts and 10 emails to over 500,000 people

      • Followers increased 18.9% on Facebook, 9.4% on Twitter, 30% on LinkedIn and 9% Instagram

      • Delivery rate of 99.4%, open rate of 48.5%, click-through rate of 10.75%, .75% reduction in bounces, and .08% reduction in unsubscribes

    • 1DAY4DU day of giving strategy and segmentation resulted in 20.6% increase in donations

  • Give final approval of all marketing assets to ensure compliance with university brand standards

  • Ongoing development and execution of digital campaigns in collaboration with leadership to encourage support and engagement across a variety of stakeholders

2020 - 2022

Director, Marketing & Communications

Wayne Health

  • Developed and executed strategic campaigns for community awareness, new patient recruitment and physician referrals

    • Physician referrals increased 7%, awareness increased 12% and new patients increased 15%

  • Lead change management initiatives and communications around new brand and new compensation model

    • Led the creation, distribution, implementation and internal training of a new organizational brand

  • Lead strategic communications for introduction of groundbreaking mobile health units

    • Mobile health served 7,000+ patients within underserved communities in Detroit and created a care pipeline that increased primary care patient base by 5%

  • Directed the buildout and activation of a new external website while maintaining employee intranet

    • Website average monthly users increased 69% within two months of launch compared to previous site and continued to increase 15% month-over-month

  • Collaborated with C-suite, employees, external consultants and major media outlets on strategic initiatives

    • Positive earned media coverage increased 15%

  • Established accessibility and DEI standards for digital and print pieces

  • Created 350+ print and digital impact pieces including leadership communications, annual reports, newsletters, articles, provider and staff directories, information sheets, press releases, organizational announcements, brochures, flyers, direct mail, building and event signage, letterhead, business cards, video features, commercials, radio advertisements andigital ads

  • Provided marketing and communications consultation and media training to 15 departments and 750 employees

  • Managed social media accounts

    • Followers increased 32.64% on Facebook, 25.56% on Twitter, 32.9% on LinkedIn and 400% Instagram

  • Managed annual marketing and communications budget of $500,000, additional funds through partnership with university

  • Planned and executed 45 events leading to 150 new patients and engagement with 1,200 current patients

  • Supervised five direct reports and three external consultants

2017 - 2020

Digital Marketing & Communications Officer

Wayne State University

  • Managed official website with 35+ pages with pageviews increasing 27% during tenure

  • Implemented and managed e-communications calendar for distribution oversight, tracking and reporting on all outputs

  • Built and distributed 1,500+ strategic marketing and communications pieces to 500,000+ alumni and community members

  • Curated content across all social media platforms to promote engagement and build loyalty

  • Followers increased 50% on Instagram, 35% on Twitter and 9% on Facebook

  • Contributed content and coordinated graphics for 4 issues of Wayne State Magazine and 85+ other impact pieces

  • Managed WSU’s official crowdfunding platform, increased awareness resulted in 75% increase in project submission  

  • Successfully stayed under budget and within delivery deadlines for 100+ orders with 10+ vendors

2016 - 2017

Digital Content Contributor

University of Michigan

  • Managed official website with 35+ pages with pageviews increasing 27% during tenure

  • Implemented and managed e-communications calendar for distribution oversight, tracking and reporting on all outputs

  • Built and distributed 1,500+ strategic marketing and communications pieces to 500,000+ alumni and community members

  • Curated content across all social media platforms to promote engagement and build loyalty

  • Followers increased 50% on Instagram, 35% on Twitter and 9% on Facebook

  • Contributed content and coordinated graphics for 4 issues of Wayne State Magazine and 85+ other impact pieces

  • Managed WSU’s official crowdfunding platform, increased awareness resulted in 75% increase in project submission  

  • Successfully stayed under budget and within delivery deadlines for 100+ orders with 10+ vendors

2015

Media Relations Intern

Detroit Police Department

  • Liaised between the Detroit Police Department and media outlets, managing press inquiries, coordinating news briefings, supporting effective communication and public relations initiatives

  • Increased positive media placement by 15%

  • Authored 75+ press releases, media advisories and talking points for the Police Chief and department leadership to

  • Created and managed communications campaigns aimed at improving department reputation

  • Increased Facebook engagement by 4,000+, Instagram by 100+, Twitter by 300+

  • Produced, filmed and edited video segments to spotlight exemplary team members

  • Facilitated corporate partnerships with five Detroit businesses and two professional sports teams

2011 - 2013

Digital Communications Manager

Chincha?!

  • Premier electronic media platform focused on exposure of alternative subculture and creativity in South Korea

  • Contributed 35 articles and 12 interviews featuring Korean and international performers that unified readers across cultures

  • Designed, organized and promoted 30+ events in cooperation with venues to promote brand awareness and brand identity 

  • Managed 10 contributing writers, photographers and videographers

  • Utilized social media, print pieces and word of mouth to make Chincha?! a household name for expatriates

  • Increased Facebook likes by 4,000+

Education

2025 expected

Master of Business Administration
University of Denver

My MBA program is providing me with a comprehensive understanding of business strategy, leadership and data-driven decision-making, equipping me to drive impactful initiatives within organizations. This advanced training is not only enhancing my ability to align marketing and communications strategies with overarching business goals, but also sharpening my problem-solving skills in dynamic, fast-paced environments. The combination of practical application and strategic insight gained through this program sets me apart in addressing complex organizational challenges effectively.

2016

Master of Arts in Communication
Wayne State University

Earning my Master of Arts in Communication from Wayne State University honed my expertise in critical thinking, research, and effective communication, laying a strong foundation for my professional success. The program emphasized the importance of cultural and contextual understanding, which has been instrumental in crafting messaging that resonates with diverse audiences. This academic experience, coupled with its focus on interdisciplinary collaboration, distinguishes me by fostering both intellectual depth and practical versatility in my career.

2009

Bachelor of Science in Business Administration
Central Michigan University

My undergraduate degree provided me with a strong foundation in marketing and business administration, fostering analytical thinking, creativity and adaptability. It was during this time that I developed a passion for storytelling and strategy, which has driven my professional growth. The breadth of knowledge and skills gained through my studies continues to inform my ability to approach challenges with innovative and effective solutions.

Skills
& Expertise

​​Content Management Systems (CMS)

  • Expertise in Drupal, WordPress and Adobe Experience Manager

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Email Marketing

  • Proficient in Salesforce Marketing Cloud, iModules, Delivra and MailChimp

 

Event Logistics and Execution

  • Skilled in using CVENT, ePly and Eventbrite platforms

 

Social Media Management

  • Proficiency with Sprout Social, HubSpot, Hootsuite, Meta Business Suite and YouTube

 

Collaboration Tools

  • Experienced with Microsoft Office, Apple iWork and Google Drive

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Design and Media Creation

  • Competent in Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom and Canva

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Project Management

  • Skilled in Asana, Jira, Trello, Monday, Basecamp and Freedcamp

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Analytics and Advertising

  • Knowledgeable in Google Analytics, Google Ads and Search Engine Optimization (SEO)

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Administrative Systems

  • Familiarity with Concur for expense management

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Data Visualization

  • Proficiency in Tableau

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Copywriting and Content Development

  • Expertise in crafting engaging content for diverse audiences

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Customer Relationship Management (CRM)

  • Experience with Salesforce and HubSpot CRM

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Web Development Skills

  • Basic understanding of HTML, CSS and JavaScript

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Accessibility Standards

  • Knowledge of Web Content Accessibility Guidelines for digital content accessibility

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