Work
University of Denver
As Associate Director of Marketing and Communications at the University of Denver, I lead the development and execution of integrated marketing strategies that align with institutional voice, brand standards, and strategic objectives. I spearheaded The Denver Difference capital campaign, which significantly increased alumni engagement and donor contributions through cohesive storytelling and strategic outreach. Managing digital platforms, I ensure the alignment of messaging across websites, social media, and email campaigns, optimizing audience segmentation and content delivery. Additionally, I drive accessibility improvements across digital channels to ensure inclusive engagement, while collaborating cross-functionally with leadership and internal teams to maintain a consistent and professional brand presence.
Wayne Health
At Wayne Health, I served as Director of Marketing and Communications, overseeing a comprehensive rebrand that included a new name, logo, website, and collateral for both internal and external audiences. This initiative elevated the organization’s public image and increased earned media coverage by 15%. I developed and implemented the messaging and public relations strategy for the Wayne Health Mobile Unit, an innovative initiative delivering critical healthcare services to over 7,000 underserved community members. Leading collaboration across 15 clinical and 7 corporate departments, I ensured alignment of marketing efforts with organizational goals, managed budgets effectively, and grew the internal team to expand the department’s reach and impact.
Wayne State University
While at Wayne State University, I honed my ability to create compelling messaging and communication strategies in a higher education environment. I worked closely with faculty, students, and staff to develop content that aligned with institutional priorities and fostered engagement across diverse audiences. This role enhanced my skills in bridging complex academic initiatives with clear, impactful storytelling, ensuring messaging resonated internally and externally.
University of Michigan
During my time at the University of Michigan, I played a critical role in developing communication strategies that effectively translated technical and research-focused content into accessible messaging for broad audiences. Collaborating with cross-functional teams, I supported initiatives that elevated the institution’s reputation and amplified key projects. This experience strengthened my expertise in distilling complex information into clear, audience-driven narratives that resonated across multiple platforms.
Detroit Police Department
At the Detroit Police Department, I managed communication initiatives that supported community engagement, transparency, and organizational trust. I developed strategic messaging that connected the department with the broader public, fostering understanding and collaboration between law enforcement and community stakeholders. This role deepened my ability to navigate sensitive topics with professionalism and clarity while driving impactful communication strategies.
Chincha!?!
As a core member of the team at Chincha?!, I contributed to creating innovative and impactful campaigns that connected the brand to its target audience. My role involved crafting clear and engaging messaging across channels, collaborating with cross-functional teams to ensure alignment with brand objectives, and leveraging creative storytelling to drive visibility and engagement.
Belleayre Music Festival
At the Belleayre Music Festival, I supported marketing and communications efforts that promoted the festival’s performances and cultural events. I developed engaging content to highlight the festival’s artists and programming, increasing audience interest and attendance. Collaborating with event organizers, I ensured cohesive messaging across promotional materials, contributing to the festival’s visibility and success within the arts community.
